Movie Review: G.I. Joe: Rise of Cobra

Movie Review: G.I. Joe: Rise of Cobra

G.I. Joe: The Rise of Cobra


PG-13 for strong sequences of violence and mayhem throughout.
Not Family-Friendly
Running Time: 1 hour 47 minutes

Paramount Pictures and Hasbro, whose previous collaboration was the Transformers, join forces with Spyglass Entertainment for another action adventure, G.I. Joe: The Rise of Cobra.

From the Egyptian desert to deep below the polar ice caps, the elite G.I. Joe team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer Destro and the growing threat of the mysterious Cobra organization to prevent them from plunging the world into chaos.

G.I. Joe: The Rise of Cobra is directed by Stephen Sommers, who also directed The Mummy and The Mummy Returns. This new cartoon come to life big screen flick also stars such notables as Dennis Quaid and Channing Tatum.

Not Your Childhood G.I. Joe


Right out of the gate I have one question to ask…

“Why is Hasbro so fascinated with connecting with such violent movies all in the name of toy sales?”

Once again Hasbro should be ashamed of themselves for putting their stamp of approval on such a violent movie, all in the hopes of targeting kids with the G.I. Joe franchise. They blew it with their association with the new Transformers franchise, and once again they’ve blown it with their association with the new G.I. Joe franchise.

G.I. Joe: The Rise of Cobra is rated PG-13. But, this is far from family-friendly and far from being a kids movie.

This is not your childhood G.I. Joe!

If you like gadgets, special effects, lots of action and senseless violence, then you will like this movie. If you can put up with sub-par acting and some over the top acting, you will like this movie. But, if you’re looking for substance and something that vaguely resembles more than a cookie-cutter plot line, you will not be impressed with G.I. Joe: The Rise of the Cobra. But then again, since the movie is predictable, at least it’s easy to figure out the plot line in the midst of over-done special effects and too much green screen shooting. At some points in the movie you can almost tell the stars were standing in front of green screens with no idea of what the surrounding environment would be in the end.

As for the acting, Dennis Quaid looks like a robot. Did he take this part because he needed the money? He certainly puts in a sub-par performance. He’s plastic like the old G.I. Joe doll and acts like he’s a cardboard box. Then there’s Channing Tatum of She’s The Man and Step Up fame. This guy just doesn’t know how to act. He’s emotionless and robotic. Maybe he should have stayed with his job as male dancer. He may look like a tough guy, but her certainly does not know how to act the part. It’s a good thing his name was Duke in both She’s The Man and G.I. Joe: The Rise of Cobra. At least he didn’t have to learn a new name to go with the role. His portrayal of the tough guy G.I. Joe is almost laughable.

When it comes to plot and story line, G.I. Joe: The Rise of Cobra tries to fill in gaps of character development, but in the end it too confusing. The flashback scenes, while they fill in some gaps, become predictable and boring at times. At least the writers tried to make connections, but ultimately they’re lost in the midst of the special effects glitter. It also appears the filmmakers are blatantly trying to set up the movie for numerous sequels. As a result, some details are left hanging. If you’re not careful you will miss some important pieces of plot development sprinkled in along the way. Again, while this is an admirable attempt at building suspense, there’s simply too much going on. In the end, the movie becomes too complex and confusing to follow.

G.I. Joe: The Rise of Cobra, is a movie in search of an identity.

The filmmakers are trying to re-launch the whole G.I. Joe franchise, but in my opinion, they miss the mark. This is not a war film. It’s more like a mish-mash of X-Men, James Bond and a touch of Star Wars tossed in for good measure. In an attempt to update the war persona of G.I. Joe, the identity of the popular action figure is lost in the midst of special effects and glitz.

Wait for the DVD!
Dr. Rus

About the Author

Dr. Rus has 30+ years experience in the field of communication. He takes this experience, and his passion to encourage others to positively effect their environment, when providing insight and movie reviews.