Another Wednesday Opening!

Another Wednesday Opening!

The Sorcerer’s Apprentice

Another Mid-Week Opening!?

I don’t understand what Hollywood is doing these days. Yes, I know it’s summer and yes I understand kids are out of school and looking for things to do. But there was a time when the sacred Wednesday movie opening day was reserved for major holidays. But, such is not the case these days! We have yet another Wednesday opening this week too!

This time it’s Disney’s The Sorcerer’s Apprentice

I do not understand why the entertainment industry is suddenly opening movies in wide distribution on Wednesday instead of Friday. It’s not even like there are a lot of movies opening this weekend. As a matter of fact, the only other movie opening this week, on Friday, is the new Christopher Nolan directed Inception.

For those who like to keep track of numbers, Inception is opening on more screens than The Sorcerer’s Apprentice which opens today, Wednesday, July 14, 2010.

Not Your Mickey Mouse Sorcerer

It might say Disney and even has the same name as the favorite Mickey Mouse cartoon.

I have a feeling the latest version of The Sorcerer’s Apprentice will be nothing like the Mickey version. Parents be forewarned! Even though I haven’t screened this movie yet, I’d hazard a guess that with a PG rating, it’s probably cautionary-family friendly at best. Stay tuned for my review as I will see the new twist to the old tale and review it here on Frame by Frame.

In this re-imagining of the old Disney tale, Nicolas Cage has some tricks up his sleeve in The Sorcerer’s Apprentice.

Cage plays a New York City based sorcerer named Balthazar Black, who takes a young man, played by Jay Baruchel, under his wing and teaches him his magical skills. Together they try to protect Manhattan from Balthazar’s nemesis, Maxim Horvath, played by Alfred Molina.

Molina and Baruchel also attended a screen of The Sorcerer’s Apprentice Monday night in Burbank, California. The screening benefited the Creative Visions Foundation, which is trying to raise $150,000 to build a high school in Kenya.

The Sorcerer’s Apprentice Opens Today – Wednesday, July 14, 2010
Rated PG for fantasy action violence,
some mild rude humor and brief language.
Opening on 3,385 screens.

Enjoy the show!
Dr. Rus

About the Author

Dr. Rus has 30+ years experience in the field of communication. He takes this experience, and his passion to encourage others to positively effect their environment, when providing insight and movie reviews.